Recent months, carriers have been doing promotional work outside the call, found the process of promoting a lot of it is worth reminding the place here and share with you. The author referred to here mainly refers to telecommunications operators, China Mobile, Unicom and other telecom operators.
銆??鐢典俊銆佺Щ鍔ㄧ瓑杩愯惀鍟嗘槸鍥藉唴鏈?棭杩涜鍛煎彨涓績寤鸿鐨勪紒涓氾紝涓浗鐨勫懠鍙腑蹇冩妧鏈拰甯傚満鍙戝睍鍒颁粖澶╋紝杩愯惀鍟嗘棤鐤戝眳鍔熻嚦浼熴?绗旇?鍦ㄨ皟鏌ヨ繃绋嬩腑锛屽彂鐜板ぇ澶氭暟鐨勮繍钀ュ晢鐨勫懠鍙腑蹇冨缓璁炬棤璁烘槸杞欢銆佺‖浠躲?瑙勬ā鍜屽簲鐢紝閮借姳浜嗗緢澶氬績琛?紝鍋氫簡寰堝ぇ鎶曡祫锛岀幇鍦ㄤ粛鐒跺湪鍔姏鏀硅繘銆傝繖鏄?寰楁垜浠懠鍙腑蹇冧笟鐣屽簡骞哥殑涓?欢浜嬫儏锛屼絾鏄浜庡懠鍙腑蹇冩潵璇达紝寤鸿浠呬粎鏄竴鏂归潰锛屽浣曚娇涓嶈彶鐨勬姇璧勫甫鏉ュ疄瀹炲湪鍦ㄧ殑鍥炴姤锛岃繖鏇存槸涓嬩竴姝ュ?寰楁?鑰冩帰绱㈢殑闂銆?br />
銆??澶栧懠浣滀笟灏辨槸鑳藉澶уぇ鎻愬崌鍛煎彨涓績闄勫姞浠峰?鐨勬渶濂芥柟寮忎箣涓??绗旇?鍦ㄨ繖閲屾兂灏变互涓嬪嚑涓柟闈㈡潵璋堜竴璋堣繍钀ュ晢鐨勫鍛间綔涓氥?
澶栧懠浣滀笟鐨勭幇鐘?br />
銆??鐩墠锛屽ぇ澶氭暟鐨勮繍钀ュ晢閮藉凡缁忓紑灞曚簡涓嶅悓绋嬪害涓婄殑澶栧懠浣滀笟锛屼綔涓氱被鍨嬪寘鎷數璇濊惀閿??瀹㈡埛璋冩煡銆佸鎴峰叧鎬?紝娆犺垂鍌即绛夊涓柟闈?绗旇?鍦ㄦ暟瀹惰繍钀ュ晢澶勮?瀵熶簡澶氫釜澶栧懠椤圭洰锛屾?鐨勬潵鐪嬶紝鐩墠杩愯惀鍟嗙殑澶栧懠浣滀笟宸茬粡杩涘叆浜嗕竴涓閫熷彂灞曠殑鏃舵湡锛屼絾鐩墠杩樺浜庡鍛间綔涓氬垵绾ч樁娈点?寰堝杩愯惀鍟嗗湪杩涜澶栧懠浣滀笟鏃讹紝鏄负澶栧懠鑰屽鍛硷紝鍙鏈夐儴闂ㄦ彁鍑哄鍛肩敵璇凤紙鐢氳嚦灏辨槸鐩存帴涓嬭揪澶栧懠浠诲姟锛夌粰瀹㈡湇閮ㄩ棬锛屽鏈嶉儴闂ㄥ氨寮?杩涜澶栧懠浣滀笟锛岄」鐩畬鎴愬悗锛屾妸澶栧懠缁撴灉鎶ョ粰鐩稿叧閮ㄩ棬灏辩畻缁撴潫锛屽叾涓己灏戝緢澶氬繀瑕佺殑澶栧懠浣滀笟娴佺▼锛岃繖鏍锋瘡涓?鐨勫鍛间綔涓氶兘寰堥毦鐪熸鎴愬姛锛屾洿璋堜笉涓婂鍛奸」鐩箣闂寸殑鐩稿叧鎬с?浜嬪疄涓婂鍛间綔涓氬簲璇ヤ綔涓烘暣涓紒涓氳惀閿?殑涓?釜鏈夋満缁勬垚閮ㄥ垎锛屽苟闈炵嫭绔嬬殑涓?釜绯荤粺鏉ヨ繍浣溿?
銆??瑕佹兂杈冨揩鐨勬彁楂樿繍钀ュ晢鐨勫鍛兼按骞筹紝鎴戣涓哄簲璇ヨ繍钀ュ晢棣栧厛璁ゆ竻鑷繁鐨勪紭鍔垮拰搴旇閫夋嫨浣滀笟妯″紡銆傚湪鐩墠鐨勫熀纭?笂寮?睍涓?簺鎿嶄綔鐩稿绠?崟銆佸疄鏂介毦搴﹁緝灏忕殑澶栧懠浣滀笟锛屽湪绉疮鏇村鐨勭粡楠岋紝瀵瑰鍛间綔涓氭湁浜嗘洿娣变竴姝ョ殑璁よ瘑涔嬪悗锛屽啀鍏ㄦ柊瑙勫垝澶栧懠浣滀笟鎵嶈兘鏈?ぇ闄愬害鍙戞尌澶栧懠鐨勫▉鍔涖?鎻愬崌澶栧懠浣滀笟鏁堟灉搴旇鏄竴涓暱鏈熺Н绱拰寰簭娓愯繘鐨勮繃绋嬶紝鍦ㄦ搷浣滀腑闈炲父閲嶈鐨勪竴鐐规槸瀵规瘡涓?鐨勫鍛间綔涓氫竴瀹氳鍋氬ソ鎬荤粨锛岄棶涓?棶杩欐澶栧懠闄や簡鎴愬姛鐜囨湁澶氶珮涔嬪杩樻湁浠?箞鏇村鐨勬敹鑾凤紵
澶栧懠璧勬簮鍒嗘瀽
銆??鍦ㄥ鍛间綔涓氱殑鎿嶄綔骞冲彴鏂归潰锛氳繍钀ュ晢浣滀负鍥藉唴鍛煎彨涓績鏈?棭鍜屾渶瀹屽杽鐨勫缓璁捐?锛屽湪澶栧懠鐨勮蒋纭欢鏂归潰閮芥湁鐫?緱澶╃嫭鍘氱殑浼樺娍锛屼竴鑸殑鍦板競绾ц繍钀ュ晢閮藉缓鏈夊姛鑳藉己澶у懠鍙腑蹇冨钩鍙帮紝鍧愬腑鏂归潰涔熶汉鎵嬪厖瓒炽?姝ゅ杩欎簺浼佷笟鎷ユ湁涓板瘜鐨勭數淇¤祫婧愶紝鏃犺鏄綉缁溿?涓户銆佸彿鐮佽祫婧愰兘鑳藉婊¤冻鍑犱箮浠讳綍褰㈠紡鐨勫鍛间綔涓氥?
銆??鍦ㄥ鍛间綔涓氱殑瀹㈡埛璧勬簮鏂归潰锛氱粡杩囧骞寸殑杩愪綔锛岃繍钀ュ晢绉疮浜嗛潪甯镐赴瀵岀殑瀹㈡埛璧勬簮锛屽鎴峰悕鍗曟暟閲忓簽澶э紝鏇撮噸瑕佺殑鏄繍钀ュ晢杩樻嫢鏈夎繖浜涘鎴风殑鍚勭璇︾粏璧勬枡锛屼釜浜轰俊鎭紝涓氬姟淇℃伅绛夈?闈炲父閫傚悎寮?睍澶栧懠浣滀笟銆傝櫧鐒跺姝わ紝浣嗗湪瀹為檯鎿嶄綔涓鎴疯祫婧愮殑浼樺娍缁忓父娌℃湁寰楀埌寰堝ソ鐨勫埄鐢紝寰堝澶栧懠椤圭洰鍏剁洰鐨勬?骞朵笉瀹屾暣銆傚鍛肩殑鎵ц閮ㄩ棬鎷垮埌鍚嶅崟鍚庢病鏈夎繘琛屽垎鏋愪究闅忔満娲惧彂缁欐瘡涓?釜鍧愬腑杩涜澶栧懠銆傚鍛煎悗瀵逛簬瀹㈡埛鍚屾牱寰堝皯杩涜杩涗竴姝ョ殑澶勭悊锛屾槸鍚﹂渶瑕佹洿鏂拌祫鏂欙紝鏄惁鍊煎緱璺熻繘锛屾槸鍚﹁瀹㈡埛涓嶉?鍚堢數璇濅綔涓氾紝绛夌瓑鐜妭鍧囪鐪佺暐锛屼笅涓?澶栧懠鏃朵粛鐒舵槸杩欐牱閲嶅锛屽浜庡鍛兼牴鏈Н绱紝涔熷氨璋堜笉涓婃彁楂樸?
銆??绗旇?璁や负锛屽鍛艰祫婧愬悓鏍峰拰鎿嶄綔缁忛獙涓?牱鏄釜涓嶆柇绉疮鐨勮繃绋嬶紝姣忎竴娆＄殑澶栧懠浣滀笟閮戒細瀵瑰凡鏈夎祫婧愪骇鐢熷奖鍝嶏紝灏ゅ叾鏄鎴疯祫婧愩?鍙湁鍦ㄨ祫婧愭柟闈笉鏂Н绱紝鎵嶈兘鍦ㄤ笅涓?鐨勫鍛间綔涓氭椂鏈夋洿濂界殑鏇撮?鍚堢殑璧勬簮鍙互鍒╃敤锛屽仛鍒拌兏鏈夋垚绔癸紝浜嬪崐鍔熷?銆?br />
澶栧懠浣滀笟绫诲瀷
銆??澶栧懠浣滀笟鎬讳綋涓婂彲浠ュ垎涓猴細钀ラ攢鍨嬪鍛笺?鏈嶅姟鍨嬪鍛笺?鐩戠潱鍨嬪鍛间互鍙婅皟鏌ュ瀷澶栧懠鍥涘ぇ绫汇?鎸夊叾涓氬姟灞炴?鍙垎涓哄崄鏁扮涓氬姟绫诲瀷锛氬鎴锋尳鐣欍?瀹㈡埛鍏虫?銆佸鎴疯皟鏌ャ?鏈嶅姟钀ラ攢銆佸紑鎴峰洖璁裤?鎶曡瘔鍥炶銆佹柊涓氬姟鍥炶銆佽拷缂存瑺璐广?涓氬姟閫氱煡銆佽祫鏂欐牳瀵圭瓑銆?br />
銆??鐩墠杩愯惀鍟嗗紑灞曠殑涓氬姟绫诲瀷涓昏闆嗕腑鍦ㄨ惀閿?瀷澶栧懠鍜岃皟鏌ュ瀷澶栧懠鏂归潰锛屽紑灞曠殑涓氬姟涓昏鍖呮嫭锛氬鎴疯皟鏌ャ?鏈嶅姟钀ラ攢銆佹姇璇夊洖璁裤?杩界即娆犺垂銆佷笟鍔￠?鐭ュ嚑澶т笟鍔℃澘鍧椼?灏卞鍛间綔涓氱被鍨嬫潵鐪嬶紝杩愯惀鍟嗗嚑涔庨?鍚堜互涓婄殑鎵?湁澶栧懠浣滀笟锛屽鍛肩殑鎻愬崌绌洪棿杩橀潪甯稿ぇ銆傚叿浣撳浣曢?姝ュ紑灞曡繖浜涘鍛间綔涓氾紝鐢辨祬鍏ユ繁锛岀敱鐐瑰埌闈紝浠嶉渶瑕佹洿鍔犱笓涓氱殑瀹夋帓鍜岃鍒掋?
銆??鐩墠澶у鏁扮殑澶栧懠绯荤粺浠嶇劧杈冨鐨勫仠鐣欏湪鎶?湳灞傞潰锛岃?鐪熸鐨勫鎴蜂笟鍔″垎鏋愬仛寰椾笉澶熼?褰伙紝浜嬪疄涓婃妧鏈案杩滄槸涓轰笟鍔℃湇鍔★紝鍞妧鏈?鎶?湳鐨勫仛娉曞崄鏈夊叓涔濆緱涓嶅埌浠や汉婊℃剰鐨勬晥鏋溿?绗旇?璁や负锛岃繍钀ュ晢搴旇鏇村鐨勪粠鑷韩涓氬姟鐨勮搴﹀嚭鍙戯紝璁ゆ竻鑷韩鐨勯渶姹傚拰鐩墠鎵?鐨勫鍛奸樁娈碉紝鍚堢悊鐨勫畨鎺掑鍛间綔涓氾紝閫夋嫨鐪熸鍚堥?鐨勫鍛煎伐鍏烽潪甯搁噸瑕侊紝灏ゅ叾鍦ㄥ垰寮?杩涜澶栧懠浣滀笟鐨勯樁娈碉紝鐩茬洰鐨勮拷姹傚ぇ鑰屽叏鐨勫仛娉曚箖鏄繘琛屽鍛间綔涓氱殑澶у繉锛屽甫鏉ョ殑鍚庢灉鏄姇璧勬氮璐逛弗閲嶏紝鐢氳嚦瀵瑰鍛间綔涓氫抚澶变俊蹇冿紝浜х敓鎶佃Е銆?br />
澶栧懠妯″紡鍒嗘瀽
銆??鐩墠涓昏鐨勫鍛兼柟寮忓寘鎷嚜鍔ㄥ鍛笺?浜哄伐澶栧懠銆侀瑙堝鍛间互鍙婄郴缁熼娴嬪鍛肩瓑銆傜瑪鑰呰涓猴紝杩愯惀鍟嗗湪杩涜澶栧懠鏂瑰紡鐨勯?鎷╁悓鏍烽渶瑕佺瀛︾殑鍒嗘瀽銆?br />
銆??鏈?匠鐨勫鍛兼柟寮忓綋鐒舵槸鍚勭澶栧懠妯″紡鐩哥粨鍚堢殑鏂瑰紡锛屽洜涓烘瘡涓?澶栧懠妯″紡鍧囨湁鑷韩鐨勭壒鐐癸紝閫傚悎涓嶅悓鐨勫鎴峰璞″拰涓嶅悓鐨勫鍛间笟鍔＄被鍨嬨?渚嬪瀵逛簬VIP瀹㈡埛鐨勫鍛间綔涓氬敖閲忛?鎷╅瑙堝鍛硷紝鍥犱负杩欓儴鍒嗗鎴锋槸缁欒繍钀ュ晢甯︽潵鏈?ぇ鏀剁泭鐨勫鎴凤紝鍦ㄧ淮绯诲鎴锋弧鎰忓害绛夋柟闈㈠簲璇ュ仛鍒版洿鍔犱汉鎬у寲鍜屼釜鎬у寲锛岄瑙堝鍛煎垯鍙互鏇村ソ鐨勪簡瑙ｅ鎴凤紝鎶婃彙瀹㈡埛鐨勬儏鍐靛拰蹇冩?锛屽ソ鐨勯瑙堝鍛肩敋鑷宠兘澶熶簡瑙ｅ埌璇ュ鎴风殑蹇冪悊锛堝ソ鐨勯瑙堝鍛肩郴缁熷簲褰撴彁渚涘鎴蜂俊鎭殑鍏ㄩ潰璁板綍鍜屾绱㈠姛鑳斤級銆傝?瀵逛簬寮哄娍澶栧懠浣滀笟绫诲瀷锛屾瘮濡傛櫘閫氳皟鏌ワ紝绠?崟鐨勪笟鍔℃帹閫佺瓑浣滀笟锛屽彲浠ラ?鎷╃郴缁熼娴嬪鍛硷紝鍥犱负杩欎簺澶栧懠浣滀笟鐨勭洰鐨勬槸鏈?ぇ鍙兘鐨勬帴瑙﹀彈浼楋紝鎻愰珮鍧愬腑鏁堢巼銆?br />
銆??鍦ㄥ鍛间綔涓氱殑涓嶅悓闃舵锛屽浜庡鍛间綔涓氱殑妯″紡閫夋嫨涔熶笉灏界浉鍚屻?绗旇?璁や负鍦ㄥ鍛间綔涓氱殑鍒濈骇闃舵锛堜篃灏辨槸鍒氬紑灞曞鍛间綔涓氱殑闃舵锛夊敖閲忛噰鐢ㄤ汉宸ュ鍛煎拰棰勮澶栧懠锛屽叾鍘熷洜鏄繖涓ょ澶栧懠浣滀笟妯″紡鑳藉鏈?ぇ鍙兘鐨勫幓浣撲細澶栧懠浣滀笟鐨勫唴娑碉紝鏈?ぇ鍙兘鐨勬妸鎻″鍛间綔涓氱殑姣忎竴涓幆鑺傚拰缁撴灉锛屽苟涓旇兘澶熷湪闈炲父灏忕殑鎶曡祫涓嬪氨瀹屾垚鍘熸湁绯荤粺鐨勬敼閫狅紙鐢氳嚦鏃犻渶鍋氫换浣曟敼鍔級銆傚綋鎮ㄩ?杩囦竴浜涘鍛间綔涓氫箣鍚庯紝瀵瑰鍛兼湁浜嗕竴瀹氱殑璁よ瘑鍜岀Н绱箣鍚庯紝鍙互寮?睍鏇村鐨勫鍛兼ā寮忓拰澶栧懠涓氬姟绫诲瀷銆?br />
銆??鎬昏?瑷?箣锛岀瑪鑰呰涓哄湪杩涜澶栧懠浣滀笟鐨勬椂鍊欙紝搴斿綋閬靛惊娓愯繘鐨勮寰嬨?鐪熸濂界殑澶栧懠浣滀笟浠嶅簲璇ユ槸鍜岃皭鐨勩?娓愯繘鐨勫鍛间綔涓氥?
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